natural
energy

no added sugar
Elderflower & Coffee Fruit
Made from upcycled:
COFFEE FRUIT (CASCARA)
Low calorie
Slightly sparkling
NATURAL CAFFEINE
+100mg CAFFEINE
MAD natural energy uses the fruit pulp of the coffee cherry, also known as Cascara, that’s usually discarded. Instead of wasting it, we turn it into a refreshing energy drink, reducing coffee waste and reloving it with a new life.
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OUR CURRENT IMPACT
since october 2023
3'087 KG
of trash removed
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REFRESH
MINDS
your impact:
Every BOX
removes 1 kg of
river trash
THIS CAN COLLECTS & REMOVES TRASH FROM RIVERS
The majority of plastic pollution in the oceans is transported by rivers. For every box (24 cans) sold of this MAD natural energy drink, “everwave” collects and reloves 1 kg of trash from rivers, effectly preventing waste from polluting our precious oceans.
THIS IS POSSIBLE THANKS TO
about our partner
Everwave focus is on preventing plastic from even entering the oceans. They are starting this in the main entry pathways: The rivers. To do this, Everwave use active and passive cleanup technologies to efficiently collect trash and return it to a sustainable cycle.
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doing more with less

Why SDG 12 matters
Our planet’s resources are limited — but our waste? Not so much.
We’re producing more, wasting more, and consuming faster than the Earth can handle. That’s why it’s time to shift to a smarter way of producing and consuming.
WHAT'S THE GOAL?
«Ensure sustainable consumption and production patterns».
(SDG 12, United Nations)
VISIT SDGs STATS
MAD Natural Energy leads by example: This isn’t just another functional drink. It’s proof that upcycling can power your day — and reduce waste at the same time. From cascara to can, this drink is built around doing more with less.
The result?
Natural caffeine. No extra land. Less waste. More impact.
LET'S TALK GOOD NEWS

The world is already making progress — here's what’s going right:

Every $1 invested in menstrual health returns $8 in economic impact
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Upcycled food market grew 5x between 2020 and 2023.
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Over 130 countries now have national policies for sustainable consumption.
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Cascara was officially approved as a novel food in the EU — unlocking its upcycling potential.
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MAD supports menstrual health education and care kits via the Happy Period Program
Circular economy business models are projected to reduce global emissions by 20%.
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More than 50 global beverage brands have launched upcycled products since 2021.
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Where you can find us

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